75 qualified acquirers are actively looking to buy businesses like Couch & Associates.

ZS has actively acquired martech and marketing automation consultancies, including Digital Additive (Salesforce digital marketing agency, June 2024) and Torrent Consulting (marketing automation, Oct 2025), demonstrating a strategic interest in integrating marketing technology and AI‑led customer orchestration services consistent with Couch & Associates’ profile. ([zs.com](https://www.zs.com/about/newsroom/zs-acquires-salesforce-agency-digital-additive-press-release?utm_source=openai))

Plus Company, a marketing technology‑centric agency holding group, acquired Munvo—a martech consulting firm—in August 2023, showing clear appetite for martech consulting with AI and automation components. Their strategy complements Couch & Associates’ martech and AI focus. ([pluscompany.com](https://pluscompany.com/en/news/plus-company-announces-acquisition-of-mar-tech-consulting-firm-munvo?utm_source=openai))

McKinsey acquired ET Medialabs, a digital marketing and analytics agency, to bolster its Digital Marketing Operations and Technology capabilities, indicating willingness to buy martech consultancies with AI/data integration fit. ([mckinsey.com](https://www.mckinsey.com/about-us/new-at-mckinsey-blog/mckinsey-acquires-et-medialabs-a-leader-in-customer-centric-digital-marketing?utm_source=openai))

Search Acquisitions is an operator‑led investment fund focused on acquiring small and mid‑sized U.S. businesses, targeting fragmented markets where operational improvement and technology integration drive value—matching Couch & Associates’ niche. ([searchacquisitions.com](https://www.searchacquisitions.com/?utm_source=openai))

Heritage Search Partners, the search‑fund arm of Heritage Holding, has experience buying small B2B services companies via search fund vehicles and building platforms—consistent with the size and service model of Couch & Associates. ([heritage-holding.com](https://www.heritage-holding.com/heritage-search-partners?utm_source=openai))

Search fund entrepreneurs working through Chapman Associates regularly target service‐oriented lower‑middle‑market consultancies; such buyers could back a martech consulting roll‑up like Couch & Associates. ([chapman-usa.com](https://www.chapman-usa.com/buying-business/buyer-support/search-fund?utm_source=openai))